The way we judge ideas and approach problem is heavily determined by the way they are expressed to us
For e.g
On being told a fact about drug being administered
In way similar to statement 1
Only 0.001% children have chance of disfigurement
People were fine administering the drug
Though making the same statement in way similar to statement 2
1 in 100,000 children have a chance of disfigurement
People were twice less likely to get their children administered with drug