Create-a-Personal-Brand

Find ways to

1. Engage with audience,

2. Ask question,

3. Spark conversations

4. Inspire

Use posts To

1. Socialize

2. Educate

3. Entertain

4. Followup

Grow your audience

1. Connect with influencer

2. Share accolades

3. Bragging is part of building the brand building

4. Best content comes in story form

7 Steps Storybrand framework:

Build a Character

• desires something that is hard to get

Define a Problem

• hard to get thing is the problem

Guide through solution

• due to hard to get problem character about to give up and guide appears

Devise a Plan

• guide has a plan

List actionable items

• calls character to take action

Prevent Failure

• avoids failure

Celebrate Success

• achieve success

Sinek Golden Circle

It suggests:

1. Vision message needs to be clear

2. Should discuss who you are

3. Should discuss What you do

4. Should discuss Why choose you over others,

Key Points to remember

1. Gratitude and Humility is important

2. Create humanly online personality for brand

3. Create relatable content

4. Stay authentic

5. Use the content to propel your cause, connect with followers

6. When publishing content

• it should be something your followers can relate to

• less is more

• consistency is critical

• it should discuss something you like and are knowledgeable about [e.g. teaching how to cook, teaching how to communicate]

1. Human needs hierarchy for survival

2. Everybody needs Food and drink, Safety and shelter, Companion and Be belonged - friendship

3. Logical ordering of information is key in ensuring it is remembered long-term

4. Customer is hero, who is about to loose hope

5. We are the guide,

6. Customer needs comes first