Heuristics

These are shortcuts to help us understand our surroundings quickly.

These are of two types Substitution heuristic is answering the question easier than the one actually asked.

That women is candidate for sheriff how successful will she be? Question require researching background and qualifications.

But if people rather ask does this women look like someone who will make a good sheriff ? What they are indeed asking is whether she will match our mental image of good sheriff or not.

And availability heuristic is overestimating the probability of something we hear often or find easy to remember.

Strokes cause more deaths than accidents do but research shows the 80% study participants considered accidental death as fate.